"Isilinganiso esiphansi" siyisitha sawo wonke umthengisi we-amazon.Uma unganelisekile ngekhwalithi yemikhiqizo yakho, amakhasimende ahlala ekulungele futhi ezimisele ukukunikeza owodwa.Lezi zilinganiso eziphansi azithinti ukuthengisa kwakho kuphela.Bangabulala ibhizinisi lakho ngokoqobo futhi bakuthumele ku-zero.Yiqiniso, wonke umuntu uyazi ukuthi i-Amazon iqinile kakhulu ngekhwalithi yomkhiqizo, futhi ngeke bangabaze ukulahla isando kuwo wonke umdayisi onganaki ukugcina ukulawula izinga emikhiqizweni yakhe.
Ngakho-ke, wonke umthengisi we-Amazon kufanele aqinisekise ukulawulwa kwekhwalithi ngaphambi kokuthumela imikhiqizo endaweni yokugcina impahla yase-Amazon.Ukuzibandakanya neizinsiza zomhloli wekhwalithiingakusiza ukuthi ugweme isibuyekezo esibi esivela kukhasimende elilimele kanye nesilinganiso esiphansi ngenxa yamakhasimende amaningi anganelisekile.
Lesi sihloko sizocubungula okudingeka ukwenze ukuze uqinisekise ukulawulwa kwekhwalithi yemikhiqizo ethunyelwa ngqo e-Amazon.
Kungani Udinga Ukuhlolwa Kwekhwalithi Njengomthengisi we-Amazon?
Iqiniso liwukuthi ukukhiqiza akuyona isayensi eqondile.Akuwona umbuzo wokuthi zikhona yini izinkinga zekhwalithi kodwa ukuthi lezi zindaba zekhwalithi zinzima kangakanani.Lezi zinkinga zekhwalithi zingabandakanya okulandelayo:
- Ukuklwebheka
- Ukungcola
- Amabhrendi
- Izinkinga ezincane zezimonyo.
Nokho, ezinye izinkinga zekhwalithi zinzima kakhulu futhi zingadala umonakalo omkhulu esimeni sebhizinisi lakho.Lokhu kubandakanya okulandelayo:
- Izingcezu ezihlukanisiwe
- Amalebula angalungile
- Umklamo ongalungile
- Imibala engavumelekile
- Umonakalo
Ingabe i-Amazon Iqinisekisa Ukulawulwa Kwekhwalithi Yemikhiqizo?
I-Amazon iqinile kakhulu ngekhwalithi yomkhiqizo, okulindelekile, kucatshangelwa ukuthi iyimakethe enkulu kunazo zonke eku-inthanethi.Awunandaba ne-Amazon.Yebo, lokho kungase kuzwakale kunokhahlo, kodwa uzodinga ukukwamukela lokho njengoba kunjalo.Bakhathazekile ngamakhasimende abo.Bafuna amakhasimende abo akujabulele ukusebenzisa inkundla yabo ukuze athenge.Ngenxa yalokho, uma uthumela amakhasimende izimpahla ezisezingeni eliphansi, i-Amazon izokujezisa.
I-Amazon isungule imigomo yekhwalithi ukuze abathengisi banelise ukuvikela abathengi ezimpahleni ezinephutha noma ezingaphansi.Ukuqinisekisa ukuthi inkampani yakho ithobela zonke izidingo ezishiwo, uzodinga ukusebenzisana nezinsizakalo zomhloli wekhwalithi futhi wandise imvamisa yokuhlolwa.
Umgomo ovamile wekhwalithi we-eCommerce izinga lokungasebenzi kahle kwe-oda.I-Amazon ivamise ukusetha izinga lokungasebenzi kahle kwe-oda elingaphansi kuka-1%, elinqunywa ukukhokhelwa emuva kwekhadi lesikweletu kanye nezilinganiso zabathengisi zoku-1 noma ezi-2. Khumbula ukuthi okubalulekile kwabo okuyinhloko ukwaneliseka kwamakhasimende, futhi abami lutho ukuze bakugcine kunjalo.
I-Amazon inezinkinga nezinkampani ezinezilinganiso zokubuya ezeqa imikhawulo ezizibekile.Babheka noma yiziphi izimo lapho abathengisi beziba lezi zidingo.Ngokuya ngesigaba, amanani wokubuyisela ahlukile avunyelwe ku-Amazon.Ngaphansi kuka-10% wezimbuyiselo zijwayelekile ezimpahleni ezinamanani ahloniphekile.
I-Amazon iphinde isebenzise izinsizakalo zabahloli be-Amazon, abavunyelwe ukuthengwa kwemikhiqizo enesaphulelo ukuze babuyekeze ngobuqotho nangokwethembeka umkhiqizo.Laba bahloli be-Amazon bangaba negalelo ekunqumeni ukusimama kwebhizinisi lakho njengomthengisi we-Amazon.
Ungaqinisekisa Kanjani Ukulawulwa Kwekhwalithi Yemikhiqizo Ethunyelwa Ngokuqondile E-Amazon
Imikhiqizo yekhwalithi ephezulu evela kubathengisi bakho ibalulekile uma uthengisa ku-Amazon FBA.Ngakho-ke, kufanele wenze ukuhlola ngaphambi kokuthunyelwa ngaphambi kokuthi uthumele imikhiqizo yakho usuka kumnikezeli uye e-Amazon.
Ukuhlolwa kwangaphambilini kokuthunyelwa kungakusiza ekufinyeleleni amaleveli ekhwalithi owafunayo uma uzimisele ngekhwalithi yezimpahla zakho.Uma i-oda lakho seliqediwe cishe ngo-80%, umhloli uzovakashela ifekthri e-China (noma noma kuphi) ukuze enze ukuhlola.
Umhloli uhlola imikhiqizo eminingana ngokusekelwe ezingeni le-AQL (Imikhawulo Yekhwalithi Eyamukelekayo).Kungaba ukuhlakanipha ukuhlola yonke iphakheji uma kuyimpahla encane (ngaphansi kwamayunithi ayi-1,000).
Imininingwane yohlu lwakho lokuhlola ikhwalithi izonquma ukuthi umhloli wekhwalithi ubhekani.Zonke izinto ezihlukene zibalwe ohlwini lokuhlola ikhwalithi ukuze bazihlole.Izinkampani zangaphandle zokuhlola ikhwalithi zithandaI-EC Global Inspection ingakusiza ekunqumeni uhlu lwezinto okufanele uzibheke lapho uhlola ikhwalithi.
Kuye ngemininingwane yomkhiqizo wakho, izinto ezahlukene zizoba ku-inventory yakho.Ngokwesibonelo, uma unjaloukwenza amabhodwe ekhofi, qinisekisa ukuthi isivalo sivala ngokuvikelekile futhi asiklwejwa.Kufanele futhi uqinisekise ukuthi akukho ukungcola ngaphakathi kwayo.
Noma lokhu kuyimikhiqizo ejwayelekile, kunezinto ezithile okufanele uzibheke ngenkathi uthengisa ku-Amazon.
Amasheke amathathu adingekayo ukuze uqinisekise ukuthobela kwe-Amazon
Uma kukhulunywa ngalokho abazokuvumela nabangeke bakuvumele, i-Amazon ikhetha kakhulu.Ngakho-ke, kufanele uqiniseke ukuthi unamathela ezimisweni zabo zokunquma.Bazokwamukela ukuthunyelwa kwakho kuphela uma uthobela.
Cela umhloli wakho ahlole lezi zinto ezithile.
1. Amalebula
Ilebula lakho kufanele libe nengemuva elimhlophe, lifundeke kalula, futhi lifake nemininingwane yomkhiqizo oqondile.Ukwengeza, kufanele kube lula ukuskena.Awekho amanye amabhakhodi okufanele abonakale kumaphakheji, futhi idinga ibhakhodi ehlukile.
2. Ukupakisha
Ukupakisha kwakho kufanele kube kuhle ngokwanele ukugwema ukuphuka nokuvuza.Kumele ivimbele ukungcola ukungena ngaphakathi.Kokubili indiza yamazwe ngamazwe kanye nohambo oluya kumakhasimende akho kumele lube yimpumelelo.Ukuhlolwa kokwehla kwekhathoni kubalulekile ngenxa yokuphathwa kabi kwamaphakheji.
3. Inani ngeKhathoni ngalinye
Amabhokisi angaphandle akufanele aqukathe imiksi yama-SKU.Inombolo yemikhiqizo kubhokisi ngalinye kufanele futhi ifane.Isibonelo, uma ukuthunyelwa kwakho kubandakanya izingcezu eziyi-1,000, ungase ube namabhokisi angaphandle ayishumi aqukethe izinto eziyi-100.
Into engcono kakhulu ongayenza njengomthengisi we-amazon ukusebenzisa izinsiza zenkampani yangaphandle ehlola ikhwalithi yomkhiqizo.LeziInkampani yangaphandle Ehlola Ikhwalithi Yomkhiqizo unolwazi lwensiza nolwazi lobuchwepheshe lokuqinisekisa ukuthi imikhiqizo yakho ihlangabezana nekhwalithi edingekayo eshiwo yi-Amazon.
Kungani Khetha I-EC Global Inspection?
I-EC iyinhlangano ehlonishwayo evela eceleni yokuhlola ikhwalithi yomkhiqizo eyasungulwa e-China ngo-2017. Inokuhlangenwe nakho okuhlangene kweminyaka engu-20 kubuchwepheshe bekhwalithi, namalungu aphezulu asebenze ezinkampanini ezihlukahlukene zokuhweba ezaziwayo kanye nezinkampani zokuhlola zezinkampani zangaphandle.
Sijwayele ubuchwepheshe bekhwalithi yemikhiqizo eminingi ekuhwebeni kwamazwe ngamazwe kanye namazinga emboni yamazwe ahlukene nezifunda.Njengenhlangano ehlola izinga eliphezulu, inkampani yethu ihlose ukuhlinzeka amakhasimende ngezinkonzo ezilandelayo: Indwangu, impahla yasendlini, izinto zikagesi, imishini, ukudla kwepulazi netafula, izimpahla zebhizinisi, amaminerali, njll. Konke lokhu kufakwe emgqeni womkhiqizo wethu. .
Ezinye izinzuzo ongazithola ngokusebenza nathi e-EC Global Inspection zihlanganisa lokhu okulandelayo:
- Usebenza ngesimo sengqondo esithembekile nesingenzeleli kanye nabahloli abangochwepheshe ukuze wehlisele ubungozi bokuthola imikhiqizo enesici.
- Qinisekisa ukuthi izimpahla zakho zithobela imithetho yasekhaya neyamazwe ngamazwe eyimpoqo kanye nemithetho yokuphepha engaphoqelekile.
- Imishini yokuhlola ephelele kanye nesevisi ephelele iyiziqinisekiso zokuzethemba kwakho.
- Ukusebenza okuhlala kugxile kumakhasimende, nezimo ukuze kukuzuzele isikhathi esiningi nesikhala.
- Intengo ezwakalayo, nciphisa ukuhlolwa kwakho kwezimpahla ezidingekayo ukuze uhambe nezindleko zohambo nezinye izindleko ezizenzekelayo.
- Ilungiselelo eliguquguqukayo, izinsuku ezingu-3-5 zokusebenza kusengaphambili.
Isiphetho
I-Amazon ingahle iqine ekusetshenzisweni kwenqubomgomo yekhwalithi yayo.Noma kunjalo, akubona bonke abathengisi abafuna ukunqamula ubuhlobo namakhasimende abo ayigugu.Ngokuhambisana nenqubomgomo yekhwalithi ye-Amazon, kufanele uqinisekise ukulawulwa kwekhwalithi yemikhiqizo yakho.Khona-ke, ngeke kube nesidingo sezilinganiso eziphansi noma amakhasimende athukuthele.
Sithemba ukuthi uzosebenzisa lolu lwazi ukusiza ukugcina ikhwalithi yomkhiqizo wakho.Noma nini lapho udinga izinkonzo ze-a umhloli wekhwalithi othembekile, I-EC Global Inspection izohlale ikhona ukuze ikusize.
Isikhathi sokuthumela: Jan-05-2023